How to determine what you should charge as a personal trainer

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Determining what to charge as a personal trainer can be challenging, especially if you are new to the job market. Keep these points in mind when first starting out

1) Most clubs will set the price for you. That can be a good thing or a bad thing. If the club services all types of people and charges members differently based on the certificates you gain, then they may end up raising your price to a point where no one can afford to work with you. The member is not paying for certificates, they want results. On the other hand, if the club is focused on a specific segment of the population, the club will be able to charge a premium because they know how to service that segment better than the rest. The service is in line with the member’s issue, and the club will have gained proof and experience that can be part of your story. This means pricing will be set higher than normal giving you an advantage you would have trouble getting on your own.

2) Most people make the mistake at pricing themselves a little lower than what the market charges. If the average is $60, they think they should be a little below that number to help sway members your way. We call this the race to the bottom. Who charges the cheapest is not a game I suggest anyone plays.3) Instead, you need to figure out WHO you are serving. Is it hockey players, house wives, students, people with injuries or seniors? The deeper you dive into your category, the more you will start to understand them and you will become a specialist worth charging a premium for.

Once you know who you are helping, you can then determine how much they are willing to pay by seeing what they feel the value is worth. You can find this out by asking people and/or by observing their buying habits.

Three ways to gain clients

Prime adult Caucasian female with personal trainer at gym.

If you’re just starting out in the field of personal training, the chances of having a long list of waiting clients right away is slim. Here are a few simple ways to help gain your first few clients.

1.) Family and friends are your greatest allies.
Focus on helping people in your current network. If you’re just starting out, your goal should be to master your craft by helping a lot of people. FREE removes the barrier of entry and spreads word fast. It’s common in the coaching world to say, “Don’t undervalue yourself.” But this is bad advice for someone just starting out. Be generous and help people out like your friends and family.

2) Your story is important.
Tell people your story. Why did you get into fitness and personal training in the first place? What are you hoping to see? Ask these people if they can be your first client. If your story is authentic, it’s sure to connect with someone AND motivate them at the same time to better themselves.

3) Don’t be afraid to ask.
Once you have a small group of people and they are seeing value, give them a reason to bring a friend. This time, charge them a small fee. As the network expands, your price will also increase.

A task like this can be daunting, but it can also be extremely rewarding. Especially when you’re able to watch your clientele list flourish before your eyes.

Remember, your authenticity is extremely important. This is especially true for people who need help with their health and fitness. If you keep these tips in mind, you’ll be able to watch your client list grow in no time, and in turn, you’ll be helping more people reach their goals.

Personal Training – What You Really Need to Know

Trinity College Sports Centre, Trinity College, Dublin, 10/7/2013 General view of Personal Trainers Mandatory Credit ©INPHO/James Crombie

The fitness industry was worth $21.4 billion in 2011 (1) and is expected to grow by 24 percent from 2010-2020 (2). Buying personal trainers’ services is an emotional decision and one that’s often done without adequate thought. It’s not surprising that some people are taking advantage of consumers. Personal training service is arbitrary. Trainers don’t have a prescribed scope.

Education for for trainers in North America is un-regulated. While good resources exist for trainers, the overall picture is not bright. Anybody can call himself or herself a personal trainer, even without certification. And anybody can create educational platforms and designate trainers as “certified”.

Trainers are also duped into believing that the next best thing is better than the last best thing. The reality is that they get tricked into emptying their wallets just as much as the unfortunate clients they serve.  The trainers are trying to do the right thing. With all the noise, it’s difficult to get a clear and unbiased view of what the job entails and what methods work best.

I was a personal trainer. It was my career and I was passionate about it. My focus is now on giving personal trainers the skills they need to succeed. The prospect that my generation won’t be able to support the raising health care costs for the baby boomers in the near future is scary. Preventative medicine must be a priority. Exercise has been well established to decrease/eliminate risk of cancer, diabetes, heart disease, and even dementia. (3 4 5 6)

Personal training can change people’s lives.  It’s a fulfilling career and not a part-time job.

Click here to read the rest of Jonathan Goodman’s article on personal training

*This article is written by Jonathan Goodman.jon
Jonathan Goodman is the creator of the world’s largest independent collaborative community of personal trainers, the Personal Trainer Development Center (the PTDC). He is also the author of the best book for personal trainersIgnite the Fire. Originally from Toronto, Jon spends his winters exploring the world.

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10 Things to Consider When Choosing To Hire The Best Personal Trainer For You

Personal trainer helping woman at gym

Buying personal trainers’ services is an emotional decision and one that often lacks adequate thought.

The industry is unregulated and service is arbitrary.

Trainers don’t have a prescribed scope. There are very good trainers and very bad trainers. What you may not know is that anybody can create educational platforms and designate trainers as “certified” but, as you’ll soon see, certification ≠ qualification.

When you decide to invest in a trainer you’re making a decision that has the potential to change your life. Yet, most who hire trainers put little-to-no thought into it. Would you walk into a car dealership on a whim and buy a car? Likely not, you’d do your research and make an informed decision.

This article will give you all of the tools you need to help you make the most informed decision possible.  Here’s how to decide what personal trainer is best for you.

*This article is written by Jonathan Goodman.jon
Jonathan Goodman is the creator of the world’s largest independent collaborative community of personal trainers, the Personal Trainer Development Center (the PTDC). He is also the author of the best book for personal trainersIgnite the Fire. Originally from Toronto, Jon spends his winters exploring the world.

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4 Tips to Feel Great With Strength Training

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If your strength training workouts don’t make you feel great or, worse, leave you feeling achy or beat up, then you need to change things. Now. Here’s how.

Below you’ll find four tips I use with clients (and myself) who complained that lifting weights didn’t “feel good” or left them feeling achy. Whether you’re an older lifter and want to strength train as safely as possible, you have previous aches and pains you want to alleviate, or you want your workouts to make you feel better and have more energy, give these four tips a try during your next workout.

Tip 1: Slow down your reps.*

This tip is simple to practice but also very effective, especially if you’ve previously experienced discomfort or pain from strength training workouts. Give this a try during your next workout (or even test it now with a set of push-ups) to experience it for yourself.

Slow down your reps by taking approximately 2-3 seconds to perform the lowering portion of the exercise. You don’t need to count, but noticeably slow down your rep performance. Using a push-up as an example, take 2-3 seconds to lower yourself down to the ground.

Then smoothly reverse the motion; do not use momentum or “bounce” back up. Sticking with the push-up example, after you lower yourself down, smoothly reverse the motion and press back up. It may help to add a slight pause in the bottom position to ensure you don’t bounce out of the bottom.

Click here to read the rest of Nia’s tips with videos.

**This article was written by Nia Shanks, and is published on her blog “Lift Like a Girl.” Nia Shanks is a writer and coach, and leader of the Lift Like a Girl revolution. She helps women discover and reach their potential through an empowering approach to health, fitness, and life. niashanks.com