How to determine what you should charge as a personal trainer


Determining what to charge as a personal trainer can be challenging, especially if you are new to the job market. Keep these points in mind when first starting out

1) Most clubs will set the price for you. That can be a good thing or a bad thing. If the club services all types of people and charges members differently based on the certificates you gain, then they may end up raising your price to a point where no one can afford to work with you. The member is not paying for certificates, they want results. On the other hand, if the club is focused on a specific segment of the population, the club will be able to charge a premium because they know how to service that segment better than the rest. The service is in line with the member’s issue, and the club will have gained proof and experience that can be part of your story. This means pricing will be set higher than normal giving you an advantage you would have trouble getting on your own.

2) Most people make the mistake at pricing themselves a little lower than what the market charges. If the average is $60, they think they should be a little below that number to help sway members your way. We call this the race to the bottom. Who charges the cheapest is not a game I suggest anyone plays.3) Instead, you need to figure out WHO you are serving. Is it hockey players, house wives, students, people with injuries or seniors? The deeper you dive into your category, the more you will start to understand them and you will become a specialist worth charging a premium for.

Once you know who you are helping, you can then determine how much they are willing to pay by seeing what they feel the value is worth. You can find this out by asking people and/or by observing their buying habits.

Three ways to gain clients

Prime adult Caucasian female with personal trainer at gym.

If you’re just starting out in the field of personal training, the chances of having a long list of waiting clients right away is slim. Here are a few simple ways to help gain your first few clients.

1.) Family and friends are your greatest allies.
Focus on helping people in your current network. If you’re just starting out, your goal should be to master your craft by helping a lot of people. FREE removes the barrier of entry and spreads word fast. It’s common in the coaching world to say, “Don’t undervalue yourself.” But this is bad advice for someone just starting out. Be generous and help people out like your friends and family.

2) Your story is important.
Tell people your story. Why did you get into fitness and personal training in the first place? What are you hoping to see? Ask these people if they can be your first client. If your story is authentic, it’s sure to connect with someone AND motivate them at the same time to better themselves.

3) Don’t be afraid to ask.
Once you have a small group of people and they are seeing value, give them a reason to bring a friend. This time, charge them a small fee. As the network expands, your price will also increase.

A task like this can be daunting, but it can also be extremely rewarding. Especially when you’re able to watch your clientele list flourish before your eyes.

Remember, your authenticity is extremely important. This is especially true for people who need help with their health and fitness. If you keep these tips in mind, you’ll be able to watch your client list grow in no time, and in turn, you’ll be helping more people reach their goals.