How to determine what you should charge as a personal trainer

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Determining what to charge as a personal trainer can be challenging, especially if you are new to the job market. Keep these points in mind when first starting out

1) Most clubs will set the price for you. That can be a good thing or a bad thing. If the club services all types of people and charges members differently based on the certificates you gain, then they may end up raising your price to a point where no one can afford to work with you. The member is not paying for certificates, they want results. On the other hand, if the club is focused on a specific segment of the population, the club will be able to charge a premium because they know how to service that segment better than the rest. The service is in line with the member’s issue, and the club will have gained proof and experience that can be part of your story. This means pricing will be set higher than normal giving you an advantage you would have trouble getting on your own.

2) Most people make the mistake at pricing themselves a little lower than what the market charges. If the average is $60, they think they should be a little below that number to help sway members your way. We call this the race to the bottom. Who charges the cheapest is not a game I suggest anyone plays.3) Instead, you need to figure out WHO you are serving. Is it hockey players, house wives, students, people with injuries or seniors? The deeper you dive into your category, the more you will start to understand them and you will become a specialist worth charging a premium for.

Once you know who you are helping, you can then determine how much they are willing to pay by seeing what they feel the value is worth. You can find this out by asking people and/or by observing their buying habits.

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