1. By showing how good you are.
Let’s start with the word “showing”. Showing means you actually put yourself out there in front of others to see instead of staying in your cave. Now on to the next part; too many trainers have credibility pieces that they never use. What’s your story? What have you accomplished? How do you keep healthy? How long have you been at it? What about that special certification you received? Do you have testimonials? Do you write about your expertise?
Always be on time. Always be prepared. Show that you are a reliable coach. Always under promise and over deliver. If you tell a client you will send them an email, send it. If you tell the client that you will evaluate them next Monday, evaluate them next Monday. As a coach, your actions are just as important as what you say.
Is your personality intimidating? Intimidating comes from the word timid. You can’t make people feel timid around you. This means that the more you work on you personality skills the more approachable you will be. Here’s a great book. If people feel comfortable around you, they will be able to open up. When they open up with you, you get to hear the truth. It’s hard to help someone when they are not giving you the true reasons they aren’t reaching their goals.
By the way, none of the above works if you’re doing it in the service of yourself over the other person.