Three ways to gain clients

Prime adult Caucasian female with personal trainer at gym.

If you’re just starting out in the field of personal training, the chances of having a long list of waiting clients right away is slim. Here are a few simple ways to help gain your first few clients.

1.) Family and friends are your greatest allies.
Focus on helping people in your current network. If you’re just starting out, your goal should be to master your craft by helping a lot of people. FREE removes the barrier of entry and spreads word fast. It’s common in the coaching world to say, “Don’t undervalue yourself.” But this is bad advice for someone just starting out. Be generous and help people out like your friends and family.

2) Your story is important.
Tell people your story. Why did you get into fitness and personal training in the first place? What are you hoping to see? Ask these people if they can be your first client. If your story is authentic, it’s sure to connect with someone AND motivate them at the same time to better themselves.

3) Don’t be afraid to ask.
Once you have a small group of people and they are seeing value, give them a reason to bring a friend. This time, charge them a small fee. As the network expands, your price will also increase.

A task like this can be daunting, but it can also be extremely rewarding. Especially when you’re able to watch your clientele list flourish before your eyes.

Remember, your authenticity is extremely important. This is especially true for people who need help with their health and fitness. If you keep these tips in mind, you’ll be able to watch your client list grow in no time, and in turn, you’ll be helping more people reach their goals.

Three Reasons You’re Never Too Old to Become a Personal Trainer

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Have you ever thought about making a career change, but had an underlying fear that you were too old?

For some would-be personal trainers, this is a reality. Fear over something like this, while understandable, should be re-considered carefully. If you have the qualifications and proper training, additional requirements for a job as personal trainer include a passion for the job itself, with a genuine desire to help people. If you possess these qualities, your age isn’t as big of a factor as you may think.

If you are interested in becoming a personal trainer, but are intimidated by the age factor, consider these three advantages:

1) Relating to the client

As an older personal trainer, you will relate better to client issues. Most clients that can afford personal training are simply older. They may lead hectic, busy work lives and don’t have the tools or drive to help themselves. As someone who may be in their age demographic, they will appreciate someone that understands the stage of life that they are currently in.

2) Maturity
Older trainers tend to be more mature and better able to have difficult conversations. Many times as a trainer, you need to give “reality checks” to clients. It is easier to accept these reality checks from someone closer to their age. Younger personal trainers can be regarded as not having had enough life experience for such conversations.

3) Comfort
Older personal trainers can provide more comfort to those that may be intimidated from a high energy trainer. Some clients simply lack the youthful energy that they once had, and as such, may feel intimidated and isolated when they get inside a gym. As an older personal trainer, you will be the ideal candidate and motivator in showing them how much energy they can regain, and also, what they can eventually achieve!

With these advantages in mind, a move towards personal training may be the right choice for you. No matter what your age, the job in itself is extremely rewarding and gratifying.

If it’s your passion, what are you waiting for?

The 2 Ways to Earn Your Carbs

Assorted Carbohydrate Sources Spelling Out 'Carbs'

Contrary to what some would have you believe, carbs are not evil. But unlike other macro-nutrients though, they should be earned.

Protein is the one macronutrient that should be prioritized.  Not only because it’s an essential requirement for staying lean, strong, and healthy, but because it’s impossible to overconsume, and actually prevents overconsumption.  With research showing that any excess is burned not stored, and an adequate intake increases satiation and reduces cravings between meals.

For example, a 2015 study from the Journal of the International Society of Sports Nutrition had a group of 48 resistance-trained men and women consume 2.3 or 3.4g of protein per kg of bodyweight per day, and found greater reductions in fat mass and body fat percentage in the higher protein group.  But what was most interesting, is that the gains in fat free mass (i.e. muscle) were the same, despite 50% more protein, and the additional calories that accompanied it.

Fat is number two on the list because it’s also essential for our body (and our brain) to function optimally.  With saturated fats specifically, who support nutrient absorption, membrane and hormone building, and vitamin conversion and transport.

Click here to read the rest of Charle’s tips on carb consumption

*This article is written by Charles R. Poliquin
Charles R Poliquin is recognized as one of the World’s most accomplished strength coaches who attributes his success to the quest for the “magical training program”. Now as Strength Sensei he shares his acquired knowledge and wisdom with the emerging leaders in the strength and conditioning field. Now after decades of disciplined research and training he has refined his craft so he can educate the dedicated few who want to maximize their learning so they can bring their results back to their athletes. Charles now dedicates his time to educate strength coaches from around the world so they can produce world class athletes.

 

Personal Training – What You Really Need to Know

Trinity College Sports Centre, Trinity College, Dublin, 10/7/2013 General view of Personal Trainers Mandatory Credit ©INPHO/James Crombie

The fitness industry was worth $21.4 billion in 2011 (1) and is expected to grow by 24 percent from 2010-2020 (2). Buying personal trainers’ services is an emotional decision and one that’s often done without adequate thought. It’s not surprising that some people are taking advantage of consumers. Personal training service is arbitrary. Trainers don’t have a prescribed scope.

Education for for trainers in North America is un-regulated. While good resources exist for trainers, the overall picture is not bright. Anybody can call himself or herself a personal trainer, even without certification. And anybody can create educational platforms and designate trainers as “certified”.

Trainers are also duped into believing that the next best thing is better than the last best thing. The reality is that they get tricked into emptying their wallets just as much as the unfortunate clients they serve.  The trainers are trying to do the right thing. With all the noise, it’s difficult to get a clear and unbiased view of what the job entails and what methods work best.

I was a personal trainer. It was my career and I was passionate about it. My focus is now on giving personal trainers the skills they need to succeed. The prospect that my generation won’t be able to support the raising health care costs for the baby boomers in the near future is scary. Preventative medicine must be a priority. Exercise has been well established to decrease/eliminate risk of cancer, diabetes, heart disease, and even dementia. (3 4 5 6)

Personal training can change people’s lives.  It’s a fulfilling career and not a part-time job.

Click here to read the rest of Jonathan Goodman’s article on personal training

*This article is written by Jonathan Goodman.jon
Jonathan Goodman is the creator of the world’s largest independent collaborative community of personal trainers, the Personal Trainer Development Center (the PTDC). He is also the author of the best book for personal trainersIgnite the Fire. Originally from Toronto, Jon spends his winters exploring the world.

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My Take on Carbohydrate Intake

sweet-potato-fries

Carbs, carbs, carbs
Fats used to be evil, now they have been justly rehabilitated.

In the U.S., polarization is the norm. Carbs are no exception. Some people claim that the quality does not matter as long as you watch your calories. In other words, a blender drink of Coca Cola, leftover pizza and a few Cadbury’s Turkish Delight is fine, as long as it fits your macros. On the other pole, carbs that were not around in the paleolithic era are downright evil. Those are obviously very different opinions, here is my take on carbs

1.) You need to deserve your carbs. How many grams of carbs you can afford will be determined by levels of muscle mass, volume and intensity of training, percentage of body fat and insulin sensitivity. Some people obviously need to restrict their carbs to 10 licks of a dried prune every six months, while some can indulge in using 1,000 to 1,500 grams.

2.) Some people can get away with grains, some should stay away from them. A high quality food intolerance panel will help determine that. The BEST ONE AND THE ONLY ONE WORTH DOING being the ones offered by Cyrex labs.

Click here to get your entire carb intake tip list!

*This article is written by Charles R. Poliquin
Charles R Poliquin is recognized as one of the World’s most accomplished strength coaches who attributes his success to the quest for the “magical training program”. Now as Strength Sensei he shares his acquired knowledge and wisdom with the emerging leaders in the strength and conditioning field. Now after decades of disciplined research and training he has refined his craft so he can educate the dedicated few who want to maximize their learning so they can bring their results back to their athletes. Charles now dedicates his time to educate strength coaches from around the world so they can produce world class athletes.