Three ways to gain clients

Prime adult Caucasian female with personal trainer at gym.

If you’re just starting out in the field of personal training, the chances of having a long list of waiting clients right away is slim. Here are a few simple ways to help gain your first few clients.

1.) Family and friends are your greatest allies.
Focus on helping people in your current network. If you’re just starting out, your goal should be to master your craft by helping a lot of people. FREE removes the barrier of entry and spreads word fast. It’s common in the coaching world to say, “Don’t undervalue yourself.” But this is bad advice for someone just starting out. Be generous and help people out like your friends and family.

2) Your story is important.
Tell people your story. Why did you get into fitness and personal training in the first place? What are you hoping to see? Ask these people if they can be your first client. If your story is authentic, it’s sure to connect with someone AND motivate them at the same time to better themselves.

3) Don’t be afraid to ask.
Once you have a small group of people and they are seeing value, give them a reason to bring a friend. This time, charge them a small fee. As the network expands, your price will also increase.

A task like this can be daunting, but it can also be extremely rewarding. Especially when you’re able to watch your clientele list flourish before your eyes.

Remember, your authenticity is extremely important. This is especially true for people who need help with their health and fitness. If you keep these tips in mind, you’ll be able to watch your client list grow in no time, and in turn, you’ll be helping more people reach their goals.

Three Reasons You’re Never Too Old to Become a Personal Trainer


Have you ever thought about making a career change, but had an underlying fear that you were too old?

For some would-be personal trainers, this is a reality. Fear over something like this, while understandable, should be re-considered carefully. If you have the qualifications and proper training, additional requirements for a job as personal trainer include a passion for the job itself, with a genuine desire to help people. If you possess these qualities, your age isn’t as big of a factor as you may think.

If you are interested in becoming a personal trainer, but are intimidated by the age factor, consider these three advantages:

1) Relating to the client

As an older personal trainer, you will relate better to client issues. Most clients that can afford personal training are simply older. They may lead hectic, busy work lives and don’t have the tools or drive to help themselves. As someone who may be in their age demographic, they will appreciate someone that understands the stage of life that they are currently in.

2) Maturity
Older trainers tend to be more mature and better able to have difficult conversations. Many times as a trainer, you need to give “reality checks” to clients. It is easier to accept these reality checks from someone closer to their age. Younger personal trainers can be regarded as not having had enough life experience for such conversations.

3) Comfort
Older personal trainers can provide more comfort to those that may be intimidated from a high energy trainer. Some clients simply lack the youthful energy that they once had, and as such, may feel intimidated and isolated when they get inside a gym. As an older personal trainer, you will be the ideal candidate and motivator in showing them how much energy they can regain, and also, what they can eventually achieve!

With these advantages in mind, a move towards personal training may be the right choice for you. No matter what your age, the job in itself is extremely rewarding and gratifying.

If it’s your passion, what are you waiting for?